![]() Ryan lives in Eagle, Idaho and has three crazy kids named Raiden, Kyla, and Bradley. He’s an avid non-fiction reader, spends his mornings at the gym, and recently took up ballroom dancing, much to the amusement of his friends and family. You can usually find him flying his Pilatus PC-12 turboprop around the western USA on the weekends for fun, charity, and business. In his spare time, Ryan is a private, instrument rated pilot with over 1600 flight hours. Ryan was temporarily retired for only six months before the startup bug bit him again and together with co-founder Preston Lewis, Black Box VR was born, merging their continued passions for technology and fitness and the way they can intersect to help people transform their lives. With 800 team members spread throughout six states and four countries, Ryan was proudest of the fact that was consistently named one of the best places to work. Magazine called him one of the “Top 5 Coolest Entrepreneurs Under 30”. A born innovator, Ryan was named Entrepreneur of the Year by E&Y in 2009 for the Idaho/Utah region and Inc. ![]() Profitable from the start, was eventually purchased by Liberty Media. From the beginning, the company was focused on transforming the lives of its millions of customers and staying true to the core principles that Ryan passionately believed in. With almost zero startup capital and no outside investors, Ryan grew his company from nothing to become the world’s most visited fitness site and largest e-tailer of sports nutrition supplements. Under Ryan’s leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan DeLuca founded in 1999 in his garage in Boise, Idaho at the age of 20. ![]() When he's not creating new digital products and growing brands, he can be found traveling with his wife, enjoying her delicious paleo creations (she's a paleo author and blogger at ), playing the guitar, singing, working out in VR and dreaming up the next tech innovation. Along the way, his passion for amazing products and solving difficult design problems has earned him numerous awards for projects ranging from traditional print campaigns and packaging design, to chart-topping mobile applications with complex information architectures and millions of users.Īfter growing many multi-million dollar brands, Preston decided to leap back into the world of entrepreneurship with a mission to combine his passions for technology, games, fitness (Preston was a state champion track and field athlete), and changing lives to create the future of fitness with this vision, together with co-founder Ryan DeLuca, Black Box VR was born. Preston has provided creative direction and product management to some of the largest brands in the world including Hewlett Packard,, Fiverr, Hurley International and SAP, to name a few. Preston is a fitness fanatic (past State Champion & Division I Track & Field Athlete), UXUI junkie, product design ninja and product visionary. Preston is the Co-Founder, President & Chief Design Officer at Black Box VR. Black Box VR is redefining fitness as we know it. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, chart-topping fitness mobile applications, were honored with award-winning health & fitness campaigns, and created the world’s largest online fitness social network (with over 3m members), while always holding true to the mission of changing people’s lives. The team spent years building into the largest online supplement retailer in the world (with nearly $500m in annual sales). Black Box VR was founded by fitness fanatics Ryan DeLuca & Preston Lewis.
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